Understanding Luxury

COURSE DESCRIPTION

“Understanding Luxury” is a focused course for retail frontline professionals designed to uncover the mindset of luxury buyers. It goes beyond the basics of selling, diving into the true essence of luxury and how it influences customer behavior. Retail associates will learn to identify what drives luxury consumers, their expectations, and the emotional factors that guide their purchasing decisions.

This course delves into the DNA of luxury, exploring current trends and equipping associates with the skills to deliver personalized service that creates memorable client experiences. Participants will gain insights into recognizing the subtle cues that define luxury for each customer, transforming sales interactions into opportunities to build long-term relationships and drive brand loyalty.

As a part of the Onboarding Toolbox: Hit the Floor Running and Ready to Sell series, “Understanding Luxury” is designed to empower new retail team members with essential skills right from the start. The course ensures that associates are fully prepared to engage with customers confidently and effectively in the luxury market.

“Understanding Luxury” is also featured in the editable course library, offering essential topics and the latest trends. Developed by Learning Experts and Retail Specialists, this library provides your team with the tools to exceed shopper expectations, stay ahead of market trends, and refine their skills to consistently deliver top-tier service.