STHRIVE received Future 100 recognition from His Excellency Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism, at the official ceremony held in Abu Dhabi on 7 October 2026, marking an important milestone for our company.
Led by the UAE Ministry of Economy and Tourism in partnership with the Minister of State for Government Development and the Future, Future 100 recognises innovative enterprises helping shape the UAE’s future economy.
Learn more about the initiative at future100.ae.
STHRIVE combines AI, neuroscience and data to help businesses improve sales and service performance at scale. We identify where teams need support and provide personalised recommendations, training and coaching linked to business objectives.
Our ambition is simple: give every employee relevant support to succeed—and every manager clearer direction on where to act.
Performance insight
Understand where sales and service performance varies across employees and locations, identify support needs and connect them to business priorities.
Personalised training and coaching
Provide relevant recommendations, training and coaching that help employees strengthen their skills and apply them in their daily work
Clearer direction for managers
Help managers prioritise where to act, support their teams and follow through on actions linked to business objectives.
Supporting teams across 12 countries
Already deployed across 12 countries and in multiple languages, STHRIVE brings relevant performance support to teams across markets.
STHRIVE reports that client companies have seen performance improvements of more than 15%, including gains in sales volume and value, while 95% of employees report an improvement in their own performance.
Having demonstrated its impact with major retail groups, STHRIVE’s next phase focuses on mid-sized businesses and hospitality, making this approach accessible to more organisations.
Making performance support accessible to more businesses
“We have demonstrated our impact in retail and established our business model. Our next step is to make the performance support used by major groups accessible to more businesses,” said David Gravet, Co-Founder of STHRIVE.
“For SMEs, that means giving managers and employees relevant guidance, training and follow-up without having to build a large internal support team.”
Connecting technology with human performance
“Technology creates value when it helps people understand what to do and supports them in doing it. We connect business context and performance insight with practical guidance, training and coaching for employees and managers,” said Laurence Ouaknine, Co-Founder and CEO of STHRIVE.
“Future 100 recognition is an important milestone for our team. We thank our clients, partners and investors for their continued support.”
Supporting teams internationally
Established in Abu Dhabi Global Market (ADGM) in 2022, STHRIVE has subsidiaries in Dubai and Hong Kong.
STHRIVE has received multiple awards, including Future 100 recognition, and has been selected by Techstars, SANDBOX and in5. It is backed by Oraseya Capital, which invested in the company through its SANDBOX accelerator programme.
Discover what STHRIVE could mean for your teams
See how STHRIVE connects performance insight with personalised recommendations, training and coaching to support your employees and help managers act.
