Stop losing revenue across markets
The challenge
A cosmetics brand distributed across nine countries was experiencing major differences in sales performance and customer experience.
Sales associates—often employed by distributors—received inconsistent training, had limited connection to the brand, and rarely shared field insights. Customer requests, objections, and merchandising issues remained largely invisible to the central team. Sales were driven primarily by marketing campaigns and discounts rather than brand storytelling, selling skills, and consistent execution.
The brand regularly organized costly seminars for distributors and key stakeholders, but could not clearly measure their impact. With continuous product launches, trainers spent most of their time delivering product knowledge instead of helping employees sell more effectively.
The result: lost sales opportunities, inconsistent customer experiences, and damage to the brand in underperforming markets.
STHRIVE solution
STHRIVE provides visibility across the distribution network to pinpoint skill gaps, disengagement, and performance drop-offs.
The platform enables the brand to:
- create courses and games quickly, with or without AI;
- translate and deploy content instantly across markets;
- strengthen selling skills through a soft-skills AI Coach;keep distributor employees connected through a social wall;
- share brand news, launches, and best practices;
- collect customer and merchandising insights directly from the field;
- connect employee data with commercial KPIs;focus learning where it can have the greatest business impact;
- track performance and measure the ROI of learning actions.